Sex Roles. Previous studies of mass media in many countries have confirmed that images of women are stereotypical and unrealistic, particularly in television advertising. This study was designed to analyze the representation of gender roles in Korean television advertising and to compare the results with previous studies conducted in other countries. A sample of Korean television advertisements from the MBC network in was content analyzed. Findings indicate that women in Korean television advertising were portrayed as young
Does sex sell? An in-depth look at sex in advertising. — Honey Copy
THOSE people who find the sexual content of American television advertising upsetting would cringe at commercials being shown elsewhere in the world. But even if we are moving in that direction, according to John F. The president of McCann-Erickson, an exceedingly popular speaker, was making his first speech to an assemblage of the American Association of Advertising Agencies. And he was vintage Bergin, well researched, written and rehearsed, and extremely witty. And while his audience last Saturday at the final session of the annual meeting in Palm Springs, Calif.
Men and women have been used to promoting products and services in advertisements since time immemorial. Past research has shown that their depiction was by no means accurate or realistic. Compares the portrayal of both sexes in television advertising from Singapore and Malaysia. In addition, the findings were matched against the actual demographics of the respective countries.
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